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Some business owners seem to think that a magic wand exists and when the seo consultant performs his touch either from complete conception or from fixing existing mistakes on the site that all of the sudden they should look in their google analytics and bingo more traffic. Although there is a science behind SEO, the science does contain some variations and it isn't as simple as the theory behind gravity. Here are some ways to drive more traffic and some ways to retain and maintain existing traffic.
5 ways to Help Drive Traffic
Keyword Research and Targeting- Metas, titles, indexing tags, terms and phrases
Quality website Content- Unique text content, site navigation structure, site maps, url structuret
Site Landing pages- Geographic based, specific products, service related, target demographic
Link Building- Manual requests and content based link strategies
Social Media Marketing- Facebook, Twitter, Myspace, Friend Feed, Youtube...
5 ways to Retain Traffic
Content- Changing and updating site information, photos, and Blogs all with quality
Navigation- Ensuring that visitors are able to find what they need simply and consistently
Web Pages- Resources and Testimonials
Engaging Customer- Encourage opt-in email registration- sending out newsletters and variety of information
Accessibility- Allow site visitors to bookmark site