Email Marketing Tips,
Tricks and Secrets
What is Email Marketing? When combining the traits of digital marketing with those of database marketing and just a little hint of social media marketing, you get the new era of email marketing. What is digital marketing? This is the type of marketing that uses the Net, Mobile Devices, and various other interactive channels. What is database marketing? This is a form of direct marketing that uses databases of customer or potential customers to generate targeted communications to promote a product or service. What is social media marketing? Of course if you live online you know twitter, facebook, and so forth but in the context of Net Marketing, social media references to a collective group of web properties, which is published by users, and not direct employees (but this is changing) in use to create a buzz about something.
So what is Email Marketing? It’s simply using your targeted leads and database to send out emails to clients or possible clients, and new email marketing is to use specific landing pages inside those email campaigns to track which emails are performing with best results, and from those analytics you can optimize your emails. Some terms you can find useful in Email Marketing; Blacklisted, blocked, campaign, CAN SPAM Act, Email Service Provider, bulk emails, Opt-in, Spam, Subscriber.
Important Info The communications generated by database marketing may be described as junk mail or spam, if it is unwanted by the addressee. Direct and database-marketing organizations, on the other hand, argue that a targeted letter or e-mail to a customer, who wants to be contacted about offerings that may interest the customer, benefits both the customer and the marketer.
Some Email Marketing Tips
Create a clear call on what to do in the email, be specific
Define the Opt-in clearly in the email
Use your brand in the subject heading
Use your name in the from line
Bold the important text so that it stands out
Make every customer an individual customer 1 to 1 approach
Make sure your links work (some ppl don’t)
Collect questions from users because it makes great unique content
No sales speak in email newsletters, just valuable content
Never let an email go unanswered more than 24 hrs
There is so much more to email marketing so contact us for more info and programs...